The Nordby Effect

Hold on to your tees! Country Club Life Takes Another Round

Posted by Tony Simmons on Sep 20, 2018 3:00:00 PM

The traditional country club is having a hard time attracting a younger demographic. In a 2014 study commissioned by the National Club Association found that in the 1990s, there more than 5,000 full-service golf and country clubs.  In 2010, there around 4,100. Today, this number has dipped below 4000.  In this same study, membership was down by 20 percent. As a result of this downward trajectory, many clubs have decided to mix things up to attract younger members.

As builders, we’ve witnessed this trend.  Many of area’s country clubs are going through a refresh, offering non-golf amenities like gyms, personal trainers, and yoga classes. A lot of these clubs offer events and culinary experiences where members can socialize and gain a sense of community. It is interesting to see this shift taking place.  This Nordby Effect highlights the projects where we’ve played an active role in refreshing country club environments to address a new generation of members, and create more of a family destination.

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Topics: country club, clubhouse

Satisfying the Next Generation at Santa Rosa Golf and Country Club

Posted by Tony Simmons on Apr 19, 2018 3:30:00 PM

When you think of country clubs, what comes to mind?  Are you thinking of how your parents or grandparents would spend their leisure time? For most of us, this is the case.  Unfortunately, the country clubs of days past do not really appeal to today’s business person. While there is interest in going to private country clubs, the next generation members are looking for an environment that better addresses their needs.

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Topics: country club, construction services

The Nordby Effect

The Nordby Effect can often be described as being reassured that a project is being performed in a way that exceeds expectations.  Most websites feature finished structures. The real story happens before the project is finished. This blog covers the project story and the people who make these structures a tangible reality.

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