--- title: The Nordby Effect | clubhouse description: "clubhouse | The official Nordby blog featuring project stories, tips, and videos from each of the Nordby entities: Commercial, Signature Homes, Signature Builders, Wine Caves, Winery Advisors, Metal Buildings, Custom Projects, and CannaBuild." --- [![Nordby](https://blog.nordby.net/hubfs/Nordby-May2017/Images/logo.png "Nordby")](http://construction.nordby.net/) - [Construction Services](http://construction.nordby.net) - [Signature Homes](http://signaturehomes.nordby.net) - [Wine Caves](http://winecaves.nordby.net) - [Construction Services](http://construction.nordby.net/) - [Signature Homes](http://signaturehomes.nordby.net/) - [Wine Caves](https://winecaves.nordby.net/) - Close menu ![](https://blog.nordby.net/hubfs/Nordby-May2017/Images/logo.png) [**MENU ☰**](https://blog.nordby.net/topic/clubhouse#sidr) # The Nordby Effect ## [Hold on to your tees! Country Club Life Takes Another Round](https://blog.nordby.net/hold-on-to-your-tees-country-club-life-takes-another-round) Posted by [Tony Simmons](https://blog.nordby.net/author/tony-simmons) on Sep 20, 2018 3:00:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.nordby.net/hubfs/View2.jpg)](https://blog.nordby.net/hold-on-to-your-tees-country-club-life-takes-another-round) The traditional country club is having a hard time attracting a younger demographic. In a 2014 study commissioned by the National Club Association found that in the 1990s, there more than 5,000 full-service golf and country clubs.  In 2010, there around 4,100. Today, this number has dipped below 4000.  In this same study, membership was down by 20 percent. As a result of this downward trajectory, many clubs have decided to mix things up to attract younger members. As builders, we’ve witnessed this trend.  Many of area’s country clubs are going through a refresh, offering non-golf amenities like gyms, personal trainers, and yoga classes. A lot of these clubs offer events and culinary experiences where members can socialize and gain a sense of community. It is interesting to see this shift taking place.  This Nordby Effect highlights the projects where we’ve played an active role in refreshing country club environments to address a new generation of members, and create more of a family destination. [Read More](https://blog.nordby.net/hold-on-to-your-tees-country-club-life-takes-another-round) 0 Comments [Click here to read/write comments](https://blog.nordby.net/hold-on-to-your-tees-country-club-life-takes-another-round#comments-listing) Topics: [country club](https://blog.nordby.net/topic/country-club), [clubhouse](https://blog.nordby.net/topic/clubhouse) [All posts](https://blog.nordby.net/all) # The Nordby Effect The Nordby Effect can often be described as being reassured that a project is being performed in a way that exceeds expectations.  Most websites feature finished structures. The real story happens before the project is finished. This blog covers the project story and the people who make these structures a tangible reality. ### Subscribe. ### Recent Posts ### Posts by Topic - [signature homes (7)](https://blog.nordby.net/topic/signature-homes) - [wine caves (7)](https://blog.nordby.net/topic/wine-caves) - [wineries (5)](https://blog.nordby.net/topic/wineries) - [construction services (4)](https://blog.nordby.net/topic/construction-services) - [Nordby (3)](https://blog.nordby.net/topic/nordby) - [rebuilding after disaster (3)](https://blog.nordby.net/topic/rebuilding-after-disaster) - [tenant improvement (3)](https://blog.nordby.net/topic/tenant-improvement) - [winery (3)](https://blog.nordby.net/topic/winery) - [building performance (2)](https://blog.nordby.net/topic/building-performance) - [country club (2)](https://blog.nordby.net/topic/country-club) - [due diligence (2)](https://blog.nordby.net/topic/due-diligence) - [historic building (2)](https://blog.nordby.net/topic/historic-building) - [restaurant (2)](https://blog.nordby.net/topic/restaurant) - [underground spaces (2)](https://blog.nordby.net/topic/underground-spaces) - [wine storage and aging (2)](https://blog.nordby.net/topic/wine-storage-and-aging) - [AIA Redwood Empire (1)](https://blog.nordby.net/topic/aia-redwood-empire) - [Canine Companions (1)](https://blog.nordby.net/topic/canine-companions) - [Duckhorn Wine Company (1)](https://blog.nordby.net/topic/duckhorn-wine-company) - [Indoor Air Quality (1)](https://blog.nordby.net/topic/indoor-air-quality) - [Risk Assessment (1)](https://blog.nordby.net/topic/risk-assessment) - [Space Configuration (1)](https://blog.nordby.net/topic/space-configuration) - [Workspace Strategy (1)](https://blog.nordby.net/topic/workspace-strategy) - [building management systems (1)](https://blog.nordby.net/topic/building-management-systems) - [building materials (1)](https://blog.nordby.net/topic/building-materials) - [clubhouse (1)](https://blog.nordby.net/topic/clubhouse) - [cogen (1)](https://blog.nordby.net/topic/cogen) - [compliance (1)](https://blog.nordby.net/topic/compliance) - [concrete (1)](https://blog.nordby.net/topic/concrete) - [craftsmanship (1)](https://blog.nordby.net/topic/craftsmanship) - [design awards (1)](https://blog.nordby.net/topic/design-awards) - [drone (1)](https://blog.nordby.net/topic/drone) - [high end finishes (1)](https://blog.nordby.net/topic/high-end-finishes) - [metal building (1)](https://blog.nordby.net/topic/metal-building) - [modernization (1)](https://blog.nordby.net/topic/modernization) - [pandemic (1)](https://blog.nordby.net/topic/pandemic) - [recreation center (1)](https://blog.nordby.net/topic/recreation-center) - [resilience (1)](https://blog.nordby.net/topic/resilience) - [roadheader (1)](https://blog.nordby.net/topic/roadheader) - [seismic retrofit (1)](https://blog.nordby.net/topic/seismic-retrofit) - [senior community (1)](https://blog.nordby.net/topic/senior-community) - [tasting room (1)](https://blog.nordby.net/topic/tasting-room) - [training center (1)](https://blog.nordby.net/topic/training-center) see all ### Nordby Construction (707) 526-4500 [info@nordby.net](mailto:info@nordby.net) [FTP Login](http://projects.nordby.net:81/) 1229 N. Dutton Ave., Ste C Santa Rosa, CA 95401 [![](https://blog.nordby.net/hubfs/facebook.png)](https://www.facebook.com/Nordby-130298040870829/) [![](https://blog.nordby.net/hubfs/Twitter.png)](https://twitter.com/NordbySocial) [![](https://blog.nordby.net/hubfs/googleplus.png)](https://plus.google.com/117991422238441710751) [![](https://blog.nordby.net/hubfs/linkedin.png)](https://www.linkedin.com/company/894197?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A894197%2Cidx%3A1-1-1%2CtarId%3A1461032356965%2Ctas%3Anordby%20construction) [![](https://blog.nordby.net/hubfs/houze.png)](http://www.houzz.com/pro/nordbyconstructioncompany) Copyright © 2017 | Nordby