In my wildest dreams, I never imagined the Wine Country would evolve into the destination it has become today. Raised in Sonoma, I take for granted what so many find to be a desirable place to live and work. Residing in the Wine Country is a lifestyle – many people are drawn here to live out their dream of owning and operating a winery. Seduced by the lifestyle, I think it is all too easy to want to ignore sound business judgment. In this post, I offer up some helpful insight into the key areas that need to be considered for living your dream of owning a winery.