The Nordby Effect

Tony Simmons

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Table Talk: Building Great Places to Wine and Dine

Posted by Tony Simmons on Oct 4, 2018 3:00:00 PM

After a long day of construction in California’s wine country, it’s not hard to find a great place to eat, drink, and decompress.  If you want to check out a world-class winery or the next best restaurant, you’ll find these places are within immediate reach.  It's also interesting to note that many wineries are pairing their wines with their own farm-to-fork menus. In this Nordby Effect, we take a moment to highlight our project sampling of places to wine and dine throughout the state. Enjoy!

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Topics: restaurant, tenant improvement

Hold on to your tees! Country Club Life Takes Another Round

Posted by Tony Simmons on Sep 20, 2018 3:00:00 PM

The traditional country club is having a hard time attracting a younger demographic. In a 2014 study commissioned by the National Club Association found that in the 1990s, there more than 5,000 full-service golf and country clubs.  In 2010, there around 4,100. Today, this number has dipped below 4000.  In this same study, membership was down by 20 percent. As a result of this downward trajectory, many clubs have decided to mix things up to attract younger members.

As builders, we’ve witnessed this trend.  Many of area’s country clubs are going through a refresh, offering non-golf amenities like gyms, personal trainers, and yoga classes. A lot of these clubs offer events and culinary experiences where members can socialize and gain a sense of community. It is interesting to see this shift taking place.  This Nordby Effect highlights the projects where we’ve played an active role in refreshing country club environments to address a new generation of members, and create more of a family destination.

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Topics: country club, clubhouse

Satisfying the Next Generation at Santa Rosa Golf and Country Club

Posted by Tony Simmons on Apr 19, 2018 3:30:00 PM

When you think of country clubs, what comes to mind?  Are you thinking of how your parents or grandparents would spend their leisure time? For most of us, this is the case.  Unfortunately, the country clubs of days past do not really appeal to today’s business person. While there is interest in going to private country clubs, the next generation members are looking for an environment that better addresses their needs.

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Topics: country club, construction services

Brown Estate Tasting Room, An Urban Wine Oasis in Downtown Napa

Posted by Tony Simmons on Jan 11, 2018 2:35:00 PM

If you’ve visited the Brown Estate Winery, you know that it is a worthwhile trek. Unfortunately, the winery’s remote location does not make it easily accessible to all visitors. Very aware of the situation, the Brown Estate Winery did not want to turn anyone away and found the best way to solve the problem was to provide a more centralized Napa destination to offer wine tastings as well as a more convenient location for patrons, visitors and employees. This Nordby Effect post discusses the new Brown Estate Tasting Room, an urban wine oasis located in downtown Napa.

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Topics: tasting room, construction services, historic building, tenant improvement, wineries

A True Tale About the Brass Rabbit Tenant Improvement

Posted by Tony Simmons on Oct 6, 2017 9:11:33 AM

When it comes to restaurant design and construction projects, it’s not Shane McAnelly’s first rodeo. As the executive chef of Chalkboard in Healdsburg, Shane has a good sense of what is required to design and build restaurant spaces. With the prospect of opening another local restaurant on the horizon, Shane was very hands-on throughout all project phases of Brass Rabbit. 

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Topics: restaurant, tenant improvement, seismic retrofit, historic building

The Nordby Effect

The Nordby Effect can often be described as being reassured that a project is being performed in a way that exceeds expectations.  Most websites feature finished structures. The real story happens before the project is finished. This blog covers the project story and the people who make these structures a tangible reality.

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